Richard Smith’s career began at Peter Saville Associates in London in 1985 where he was responsible for the advertising campaigns PSA developed for Yohji Yamamoto & Martine Sitbon, as well as the Whitechapel Art Gallery brand identity program.
He then went on to co-found the influential London based design studio Area, whose clients included John Galliano, De Beers, Clements Ribeiro, the V&A Museum, Thames & Hudson & Depeche Mode. After 10 years, Area closed & Smith moved to New York.
Whilst at the advertising agency Select Communications he created fashion campaigns for Strenesse & Kenzo as well as commercials for Coty Cosmetics.
As creative director at Siegel & Gale, also in New York, he helped launch Crave, a conference concerning desire & design. A year later, as US creative director at brand consultants Wolff Olins, Richard was responsible for re-branding gold for the World Gold Council.
In 2001, Smith established The Extent or Measure of a Surface Inc., a New York based brand communication consultancy whose clients include Target, ExxonMobil, BBDO, Condé Nast, LensCrafters, Laird & Partners, ESPN & Surface Magazine.
Diversity has always driven Richard’s work which is illustrated by his broad range of experience & includes branding schemes for Pearle Vision, Citibank & Lilly Pulitzer; packaging for Revlon Cosmetics & Esteé Lauder; as well as marketing campaigns for Haagen Dazs, Beck’s Bier, Virgin Records & Cadbury Schweppes.